We scale Amazon brands profitably — every penny of spend tracked.

AMAZON GROWTH. PROFIT FIRST.

Q: Is there a lock-in contract?

No. Rolling monthly, leave with 30 days' notice. Every client we've ever signed is still here.

Q: What size brands do you work with?

From £500 a day to £50,000 a day, across FMCG, health, wellness and beauty.

rankhouse is a boutique specialist agency for growth on Amazon. We've generated more than £100 million for FMCG, health and beauty brands and manage over £500k a month in advertising spend across the UK, Europe and the US. Every account is led personally by our founder Dan Whalley, backed by senior strategists, specialist creative and AI-assisted systems. No juniors, no handoffs.

Book a chat with Dan → Get the free audit

20 minutes · no pitch deck · no obligation

Meet Dan — 90 seconds

Case studies — names included

Built with rankhouse

01 · Known Nutrition

£0 → £3.5M+ ARR.
Profitably.

Gummy supplements Built from zero Subscribe & Save led

Known Nutrition started from nothing on Amazon: no listings, no reviews, no rank. Everything that followed had to be built. New products were developed off the back of live marketplace data, premium imagery and A+ content taught the range to defend its price, and Subscribe & Save was pushed hard enough to become the engine of the brand's lifetime value. Every campaign is run manually and meticulously, with winning search terms harvested into exact match, A/B tests permanently live and a revenue model underneath every decision.

The result is a brand doing over £3.5 million a year, profitably. Not one lever, but product, price, creative, retention and advertising all pulling in the same direction.

See how we'd do it for you → More stories on the blog →

Qualkem home and garden range — HouseProud and 40Shot

Built with rankhouse

02 · Qualkem

Weekly profit,
up 11×.

Home & garden FMCG 55 years of R&D Profit-first scale-up

We took this account on in April 2025: a second-generation family manufacturer with fifty-five years of R&D behind it, strong products, steady sales and the thin margins that usually come with them. The first job was a digitalised back office that costed every product to its true profit. Once that existed the waste came out, the pricing tightened and growth spend went only where the per-unit maths supported it.

+39% → +40%+

Sales growth, last year → tracking

+195%

EBITDA growth, on trajectory

10.7% → 20%+

Margin, recent weeks

Profit has grown 3–4× faster than revenue, every year. Growth that costs you margin is just expensive turnover.

“Dan understood the brief, adapted to our desire for profitability transparency and implemented a digitalised back office that now drives profitable sustainable sales growth across multiple eCommerce sales channels.”Ivan Anketell-Clifford · Owner & Managing Director, Qualkem Ltd

See how we'd do it for you → Read the full story →

Viro Display signage range — acrylic, brushed steel and oak signs

Built with rankhouse

03 · Viro Display

Prices up.
Sales up 75%.

Signage manufacturer FBA + custom products High-margin range

A small UK signage manufacturer selling FBA lines alongside custom work. The rebuild ran through the whole business: prices moved up, not down, across a high-margin range, imagery and A+ were overhauled, a Brand Store was built, and the stock pipeline was rebuilt with named owners for FBA replenishment so bestsellers stopped going dark. With the margin defended, an aggressive advertising strategy switched on that the pricing had already paid for, and like-for-like sales grew 75%.

+75%

Sales, like-for-like period, 2024 → 2026

+10%

Average selling price, same window

×2

EBITDA, while ad spend scaled

Most brands discount their way to volume. Viro priced its way to profit. The price rise funded the ads, and EBITDA doubled while sales grew.

See how we'd do it for you → Get the free audit →

What we run

Six disciplines, one senior team, zero handoffs. Everything below is run in-house and led by Dan, with our named creative partner — never subcontracted to a junior, never bolted on as an afterthought. This is the entire Amazon engine, managed as one system because that's the only way it actually compounds.

→

01Account Management

Full ownership of your Seller or Vendor Central — account health, cases, suppressions, reinstatements, catalogue hygiene, the lot. We treat your account like it's our own P&L, and every account is led personally by Dan rather than handed down the chain. You get people who know every ASIN, every quirk and every open case, not a rotating support queue.

Seller & Vendor Central. Fully run. Nothing missed, ever.

→

02PPC & Ads

Sponsored Products, Brands, Display and DSP — architected around your real per-ASIN breakeven, not a vanity ROAS target. We know the exact ACoS each product can carry before it stops making money, and we bid to that. Wasted spend gets cut weekly; the winners get scaled hard. Most accounts we inherit are burning 30–40% of budget on terms that never convert.

Built around your real margin — not spend targets.

→

03Listings & SEO

Titles, bullets, backend search terms and attributes built to rank and convert — and rebuilt ahead of every Amazon change, including the July 2026 title rules. We front-load the keywords that matter in the first 75 characters for mobile, map the long tail into the backend, and write copy a human actually wants to buy from. Ranking is worthless if the listing doesn't close.

Written for the algorithm and the human. Both matter.

→

04A+ & Brand Store

Premium A+ Content, full Brand Stores, product imagery and video — produced through JungleLook, a creative studio specialising in Amazon listings, and managed end-to-end by us. Creative that's engineered to lift conversion and defend a premium price, not to win design awards. You get best-in-class assets without managing a separate creative relationship.

Creative built to convert, not to win design awards.

→

05FBA & Fees

Per-ASIN cost modelling down to the penny — COGS, FBA fee, referral, storage, returns and ad spend — so you finally see true profit per unit, not just revenue. We catch fee overcharges, dimension reclassifications and the low-price FBA opportunities most sellers never claim. Inventory planned to avoid both stock-outs and long-term storage penalties.

Per-ASIN cost modelling. We find margin everyone misses.

→

06Launches

New ASINs launched on a documented process — pre-launch keyword research, review-velocity strategy, phased PPC and ranking acceleration — not launched and hoped. We build the foundation that lets a product hold page one after the launch budget stops, so you're not renting rank forever. Every launch learns from the last.

Launched with a process. Not launched and hoped.

Not sure which of these your account actually needs? That's exactly what the free audit tells you — get yours here.

The targets model

Forecasting,
down to the penny.

Every client gets a live targets model built from their own account data: month by month, product by product, with every assumption exposed in a yellow cell until it's replaced with your actuals. Below is a simplified page from the mechanics. When we hand you the real one, we'll tell you to try and break it.

Inputs — the yellow cells

Average selling price£24.00

Landed cost per unit£6.20

FBA fee per unit£3.05

Monthly growth rate5.0%

Yellow = assumption. Replaced with your actuals, the whole model recalculates. Nowhere for a bad number to hide.

	M1	M2	M3	M4	M5	M6	M7	M8	M9	M10	M11	M12	YR 1
Revenue	£40.0k	£42.0k	£44.1k	£46.3k	£48.6k	£51.1k	£53.6k	£56.3k	£59.1k	£62.1k	£65.2k	£68.4k	£636.8k
Units	1,667	1,750	1,838	1,929	2,026	2,127	2,233	2,345	2,462	2,586	2,715	2,850	26,528
Ad spend	£4.8k	£5.0k	£5.2k	£5.3k	£5.5k	£5.6k	£5.8k	£5.9k	£6.1k	£6.2k	£6.3k	£6.5k	£68.2k
TACoS	12.0%	11.8%	11.6%	11.4%	11.2%	11.0%	10.8%	10.5%	10.3%	10.0%	9.7%	9.5%	10.8%
EBITDA / unit	£8.87	£8.92	£8.97	£9.01	£9.06	£9.11	£9.16	£9.23	£9.28	£9.35	£9.42	£9.47	£9.16
EBITDA	£14.8k	£15.6k	£16.5k	£17.4k	£18.4k	£19.4k	£20.5k	£21.6k	£22.9k	£24.2k	£25.6k	£27.0k	£243.9k

Conservative

£219k

Year-1 EBITDA · what we commit to

Base case

£244k

Year-1 EBITDA · what we plan against

Stretch

£342k

Year-1 EBITDA · what investment unlocks

Illustrative mechanics only — not a forecast, not client data. Your model is built from your own account.

See yours built from real numbers →

What happens
when you say yes.

No mystery, no onboarding theatre. The same disciplined sequence on every account — whether you're doing £500 a day or £50,000.

The audit

Every ASIN costed to true profit. Listings, PPC structure, fees, organic rank. We show you exactly where money is leaking before we touch anything.

The plan

A prioritised strategy built around your margins and your goals. Not a playbook — a plan for your catalogue specifically.

The rebuild

Listings rewritten, campaigns restructured around per-ASIN breakeven, creative refreshed, fee leaks plugged. Foundations that compound.

The grind

Hours on your account every week. Daily monitoring. Weekly dashboard. This is the part agencies skip — and the part that makes the money.

The compound

Review velocity builds. Organic rank holds. TACoS falls while revenue climbs. Twelve months in, the account looks nothing like it did.

Global expansion · in partnership with AVASK

The UK is chapter one.
Europe is where it compounds.

When a brand is winning in the UK, Europe is usually the next sensible move. It's also where most brands get hurt, because the growth question arrives tangled up with VAT registrations, EPR obligations, customs and listings that were translated but never localised. We untangle it. rankhouse runs the growth, marketplace by marketplace, the same way we run the UK: per-ASIN economics first, then rank, then scale. AVASK, cross-border VAT, EPR and e-commerce compliance specialists, handle the regulatory groundwork underneath it. You keep one point of contact throughout every step: us.

The groundwork

VAT registrations, EPR and packaging obligations, customs and fiscal representation, sequenced with AVASK before a single unit ships. Nothing launches until the foundations can carry it.

The launch

Listings localised for how each market actually searches, not translated word for word. Pricing built from each marketplace's fee stack, and FBA placement planned so stock lands where the demand is.

The growth

Advertising switched on the way we always do it: to each ASIN's real breakeven, per marketplace. Same weekly dashboard, same profit-first discipline, one more flag on it.

Cross-border VAT, EPR &
e-commerce compliance

Talk about Europe →

Read this before you book

Who we're not for.

✕If you want an agency that promises a number in the first call — that's not us. Anyone who promises before they've seen your account is selling a projection, not a plan.

✕If you want guaranteed review counts — no. Amazon's rules make anyone who promises reviews a liability to work with. We build the machine; we don't fake the output.

✕If you're shopping for the cheapest retainer on the shortlist — there are agencies built for that. They put a junior on forty accounts. That's the product you're buying at that price.

✕If you want to hand Amazon over and never think about it again — we work as an extension of your team, not a black box. You'll see every number we see. Some people don't want that.

✕If your product doesn't have a real margin to defend — we can't ad-spend your way out of broken unit economics, and we'll tell you that in the audit rather than take your money.

Still here? Good. That filter is exactly why the work holds. The call below is where we find out whether we're right for each other.

The investment

One number. No games.

The pricing conversation most agencies save for the third call, published on the website. Because if the number doesn't work for you, we'd rather you knew before you booked twenty minutes with Dan.

From £1,500

+ VAT per month · fixed retainer

Never a percentage of ad spend. Percentage pricing rewards agencies for spending more of your money — which is exactly backwards.

Renewed on results. Hit the year-one target we agree together, and year two renews at the same rate. Your growth doesn't become our price rise.

Media is separate and client-funded. Your ad budget stays your ad budget, in your account, scaling only as campaigns prove themselves.

Rolling monthly. Leave with 30 days' notice. Nobody's ever used it — but it's there, and that's the point.

Talk it through with Dan →

What the retainer covers

Everything in the six services above: account management, PPC, listings, creative direction with our partner studio, fee forensics and launches — plus the weekly dashboard and the daily eyes on the account. One fee, the whole engine.

What it doesn't

Your ad spend (yours, in your account), and any third-party costs we'd always clear with you first. No surprise line items, no "that's out of scope" emails.

Why fixed, not tiered

Because a tier chart is a menu for doing less. Every account gets the same obsession — the retainer just reflects the size of the catalogue and the work, agreed upfront.

Straight questions.
Straight answers.

How quickly will we see results?

PPC restructures and fee fixes show up in 4–8 weeks. Organic rank takes 2–4 months to move meaningfully. Anyone promising faster is selling you a projection, not a plan. We set the honest expectation on day one.

Is there a lock-in contract?

No. Rolling monthly, leave with 30 days' notice. We'd rather earn the renewal every month than lock you into a contract — if the numbers stop making sense, so does the invoice.

Who actually works on my account?

Dan. The person you speak to in the first call is the person in your campaigns every week. No handoff to a junior, no account manager layer, no offshore team.

Do you take a percentage of ad spend?

Never. Fixed monthly retainer. Percentage-of-spend pricing rewards agencies for spending more of your money — which is exactly backwards.

What size brands do you work with?

From £500 a day to £50,000 a day. What matters isn't your size — it's whether you're FMCG, health, wellness or beauty, and whether you actually want the channel run properly.

Which marketplaces do you cover?

Amazon UK as the core, plus US, DE, FR, IT, ES and wider EU expansion when the UK foundation is right. Seller Central and Vendor Central, FBA and FBM.

What access do you need?

Third-party user access to Seller Central — you keep full ownership and can revoke it any time. We never ask for your primary login.

What does reporting look like?

A live dashboard, updated weekly — 26+ metrics per ASIN including EBITDA per unit and per-product TACoS. You see the same numbers we do.

AMAZON GROWTH. PROFIT FIRST.

Want numbers like these?

£0 → £3.5M+ ARR.
Profitably.

Weekly profit,
up 11×.

Prices up.
Sales up 75%.

Them vs us.

Forecasting,
down to the penny.

Your forecast, stress-tested.

What happens
when you say yes.

The UK is chapter one.
Europe is where it compounds.

The groundwork

The launch

The growth

Who we're not for.

One number. No games.

What the retainer covers

What it doesn't

Why fixed, not tiered

Straight questions.
Straight answers.

The rankhouse blog.

Ready when you are.

What we're seeing inside accounts.

Let's talk.
Book the call.

The free audit.
No pitch deck. No bullshit.

Join the team.

Digital Marketing Apprentice

Marketplace Growth Manager

AMAZON GROWTH. PROFIT FIRST.

Want numbers like these?

£0 → £3.5M+ ARR.Profitably.

Weekly profit,up 11×.

Prices up.Sales up 75%.

Them vs us.

Forecasting,down to the penny.

Your forecast, stress-tested.

What happenswhen you say yes.

The UK is chapter one.Europe is where it compounds.

The groundwork

The launch

The growth

Who we're not for.

One number. No games.

What the retainer covers

What it doesn't

Why fixed, not tiered

Straight questions.Straight answers.

The rankhouse blog.

Ready when you are.

What we're seeing inside accounts.

Let's talk.Book the call.

The free audit.No pitch deck. No bullshit.

Join the team.

Digital Marketing Apprentice

Marketplace Growth Manager

£0 → £3.5M+ ARR.
Profitably.

Weekly profit,
up 11×.

Prices up.
Sales up 75%.

Forecasting,
down to the penny.

What happens
when you say yes.

The UK is chapter one.
Europe is where it compounds.

Straight questions.
Straight answers.

Let's talk.
Book the call.

The free audit.
No pitch deck. No bullshit.