We scale Amazon brands profitably — every penny of spend tracked.
NOT AN AGENCY.AN OBSESSION.
rankhouse grows FMCG brands on Amazon — expert PPC, account management and profitable growth. £50M+ generated and £500k+/month in ad spend managed across the UK, Europe and the US. One founder in your account, every day.
Independent — not affiliated with or endorsed by AmazonFixed fee · never a % of ad spendRolling monthly · no lock-inUK · Europe · US marketplaces
£50M+ generated100% client retention£500k+/mo ad spend managedNot an agency. An obsession.£500 → £50,000 a dayDan-led, end to end.£50M+ generated100% client retention£500k+/mo ad spend managedNot an agency. An obsession.£500 → £50,000 a dayDan-led, end to end.
Brands we've worked with
£0
Generated on Amazon for FMCG, health & beauty brands
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Client retention. Every client we've signed, we've kept
£0
MRR built from zero for a single supplement brand
0+
Metrics tracked per ASIN, per week, per client
Case studies — named, with permission
The full stories. Names included.
Three accounts, three different jobs, one method. These clients have given their blessing to be named — the rest of the book stays anonymous, because most clients don't love their P&L published.
In their words
Don't take our word for it.
“
What sets Dan apart is his practical founder-minded approach. He doesn't just deliver digital transformation in theory — he rolls up his sleeves and gets into the detail … He's been there, done it, and delivers with integrity every time.
Ivan Anketell-CliffordOwner & Managing Director · Qualkem LtdPublic recommendation on LinkedIn
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Second quote. Ideally one that mentions the dashboard, the weekly rhythm, or having Dan in the account — the things competitors can't copy.
First nameRole · brand category
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Third quote. If one client will go on record with their name and brand, put them here — one named quote is worth three anonymous ones.
First nameRole · brand category
Quotes are used with each client's permission. Where a name is withheld, it's because clients don't love their suppliers talking — we'd rather protect the relationship than decorate the website.
The range
£500 a day→ £50,000 a day.
We manage brands doing £500 a day and brands doing £50,000 a day — with the same per-ASIN obsession at every size. We scale brands on Amazon. That's the whole job.
Why we exist
Them vs us.
Most agencies split a junior across forty accounts and call it management. Here's the honest comparison nobody else will publish.
Every other agencyrankhouse
Monthly PDF report
Live dashboard, updated weekly
Account-level ACoS
TACoS on every single ASIN
Revenue reporting
EBITDA per unit, per week
12-month lock-in
Rolling monthly. Leave anytime
A junior on 40 accounts
Dan. On yours. Every week
Minutes on your account
Hours. Every single week
What we run
Six disciplines, one Dan-led team, zero handoffs. Everything below is run in-house under Dan, with our named creative partner — never subcontracted to a junior, never bolted on as an afterthought. This is the entire Amazon engine, managed as one system because that's the only way it actually compounds.
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01Account Management
Full ownership of your Seller or Vendor Central — account health, cases, suppressions, reinstatements, catalogue hygiene, the lot. We treat your account like it's our own P&L, because the way we work, it effectively is. You get one person who knows every ASIN, every quirk, every open case — not a rotating support queue.
Sponsored Products, Brands, Display and DSP — architected around your real per-ASIN breakeven, not a vanity ROAS target. We know the exact ACoS each product can carry before it stops making money, and we bid to that. Wasted spend gets cut weekly; the winners get scaled hard. Most accounts we inherit are burning 30–40% of budget on terms that never convert.
Built around your real margin — not spend targets.
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03Listings & SEO
Titles, bullets, backend search terms and attributes built to rank and convert — and rebuilt ahead of every Amazon change, including the July 2026 title rules. We front-load the keywords that matter in the first 75 characters for mobile, map the long tail into the backend, and write copy a human actually wants to buy from. Ranking is worthless if the listing doesn't close.
Written for the algorithm and the human. Both matter.
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04A+ & Brand Store
Premium A+ Content, full Brand Stores, product imagery and video — produced through JungleLook, a creative studio specialising in Amazon listings, and managed end-to-end by us. Creative that's engineered to lift conversion and defend a premium price, not to win design awards. You get best-in-class assets without managing a separate creative relationship.
Creative built to convert, not to win design awards.
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05FBA & Fees
Per-ASIN cost modelling down to the penny — COGS, FBA fee, referral, storage, returns and ad spend — so you finally see true profit per unit, not just revenue. We catch fee overcharges, dimension reclassifications and the low-price FBA opportunities most sellers never claim. Inventory planned to avoid both stock-outs and long-term storage penalties.
Per-ASIN cost modelling. We find margin everyone misses.
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06Launches
New ASINs launched on a documented process — pre-launch keyword research, review-velocity strategy, phased PPC and ranking acceleration — not launched and hoped. We build the foundation that lets a product hold page one after the launch budget stops, so you're not renting rank forever. Every launch learns from the last.
Launched with a process. Not launched and hoped.
Not sure which of these your account actually needs? That's exactly what the free audit tells you — get yours here.
The targets model
Break the model. If you can.
Every client gets a live forecast model built from their own account data — every lever exposed, every assumption visible, nothing hidden in a formula. This is a simplified, illustrative version of the mechanics. Drag the levers. Watch the year recalculate. Try to break it.
rankhouse.os — targets model
Levers — the yellow cells
Monthly revenue today£40,000
Average selling price£24
Gross margin before ads55%
TACoS12%
Repeat purchase rate40%
Subscribe & Save penetration15%
What the account throws off
£0
Ad spend / month
£0
EBITDA / month
£0
EBITDA / unit — the number agencies never show you
Monthly EBITDA — 12 months£0
Illustrative mechanics only — not a forecast, not client data. Your model is built from your own account.
Not an agency. But we keep an obsessive one on speed dial.
Listing creation, A+ Content, product imagery, brand stores — we run all of it through JungleLook, a creative studio specialising in Amazon listings. Founder-led like us, built from a decade inside the marketplace, and behind a long run of Best Seller and Amazon's Choice badges. We work with them daily, side by side, on some of the biggest brands in the country — one conversation, zero handoffs lost in email chains.
Listing creationA+ ContentProduct imageryBrand Store3D rendersPremium video
Every one of these started with the same free audit. Get yours →
What happens when you say yes.
No mystery, no onboarding theatre. The same disciplined sequence on every account — whether you're doing £500 a day or £50,000.
01
The audit
Every ASIN costed to true profit. Listings, PPC structure, fees, organic rank. We show you exactly where money is leaking before we touch anything.
02
The plan
A prioritised strategy built around your margins and your goals. Not a playbook — a plan for your catalogue specifically.
03
The rebuild
Listings rewritten, campaigns restructured around per-ASIN breakeven, creative refreshed, fee leaks plugged. Foundations that compound.
04
The grind
Hours on your account every week. Daily monitoring. Weekly dashboard. This is the part agencies skip — and the part that makes the money.
05
The compound
Review velocity builds. Organic rank holds. TACoS falls while revenue climbs. Twelve months in, the account looks nothing like it did.
Read this before you book
Who we're not for.
✕If you want an agency that promises a number in the first call — that's not us. Anyone who promises before they've seen your account is selling a projection, not a plan.
✕If you want guaranteed review counts — no. Amazon's rules make anyone who promises reviews a liability to work with. We build the machine; we don't fake the output.
✕If you're shopping for the cheapest retainer on the shortlist — there are agencies built for that. They put a junior on forty accounts. That's the product you're buying at that price.
✕If you want to hand Amazon over and never think about it again — we work as an extension of your team, not a black box. You'll see every number we see. Some people don't want that.
✕If your product doesn't have a real margin to defend — we can't ad-spend your way out of broken unit economics, and we'll tell you that in the audit rather than take your money.
Still here? Good. That filter is the reason every client we've signed is still with us. The call below is where we find out if we're right for each other.
The investment
One number. No games.
The pricing conversation most agencies save for the third call, published on the website. Because if the number doesn't work for you, we'd rather you knew before you booked twenty minutes with Dan.
From £1,250
+ VAT per month · fixed retainer
Never a percentage of ad spend. Percentage pricing rewards agencies for spending more of your money — which is exactly backwards.
Renewed on results. Hit the year-one target we agree together, and year two renews at the same rate. Your growth doesn't become our price rise.
Media is separate and client-funded. Your ad budget stays your ad budget, in your account, scaling only as campaigns prove themselves.
Rolling monthly. Leave with 30 days' notice. Nobody's ever used it — but it's there, and that's the point.
Everything in the six services above: account management, PPC, listings, creative direction with our partner studio, fee forensics and launches — plus the weekly dashboard and the daily eyes on the account. One fee, the whole engine.
What it doesn't
Your ad spend (yours, in your account), and any third-party costs we'd always clear with you first. No surprise line items, no "that's out of scope" emails.
Why fixed, not tiered
Because a tier chart is a menu for doing less. Every account gets the same obsession — the retainer just reflects the size of the catalogue and the work, agreed upfront.
Straight questions. Straight answers.
How quickly will we see results?
PPC restructures and fee fixes show up in 4–8 weeks. Organic rank takes 2–4 months to move meaningfully. Anyone promising faster is selling you a projection, not a plan. We set the honest expectation on day one.
Is there a lock-in contract?
No. Rolling monthly, leave with 30 days' notice. Every client we've ever signed is still here — that's the retention model, not a contract.
Who actually works on my account?
Dan. The person you speak to in the first call is the person in your campaigns every week. No handoff to a junior, no account manager layer, no offshore team.
Do you take a percentage of ad spend?
Never. Fixed monthly retainer. Percentage-of-spend pricing rewards agencies for spending more of your money — which is exactly backwards.
What size brands do you work with?
From £500 a day to £50,000 a day. What matters isn't your size — it's whether you're FMCG, health, wellness or beauty, and whether you actually want the channel run properly.
Which marketplaces do you cover?
Amazon UK as the core, plus US, DE, FR, IT, ES and wider EU expansion when the UK foundation is right. Seller Central and Vendor Central, FBA and FBM.
What access do you need?
Third-party user access to Seller Central — you keep full ownership and can revoke it any time. We never ask for your primary login.
What does reporting look like?
A live dashboard, updated weekly — 26+ metrics per ASIN including EBITDA per unit and per-product TACoS. You see the same numbers we do.
Last updated: [DATE] — review with your advisor before publishing
Who we are
rankhouse is a trading name of Quiet Giants Group Ltd (Co. No. 17020070), Suite 3 Highfield House, Congleton Road, Scholar Green, Stoke-on-Trent ST7 3SY, United Kingdom. We are the data controller for personal data collected through this website. Contact: amazon@rankhouse.co.uk.
What we collect and why
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Legal basis
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Retention
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Your rights
Under UK GDPR you can request access to, correction of, or deletion of your personal data, object to processing, and complain to the ICO (ico.org.uk). Email amazon@rankhouse.co.uk to exercise any of these.
Third parties
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