rankhouse / blog

From inside the accounts.

Amazon UK strategy, fee changes, Prime Day playbooks and profit-first growth. No recycled press releases. Everything here comes from what we see running real accounts every day.

Method25 July 2026

The Targets Model: How We Stress-Test Whether Your Amazon Goals Are Achievable

Month-by-month targets, every lever exposed, three scenarios. Inside the model we build before promising anything.

Strategy24 July 2026

Agency, Consultancy or In-House? An Honest Comparison for Amazon Brands

Big agency, boutique consultancy or in-house hire: real costs, incentives and failure modes, compared honestly.

Prime Day23 July 2026

Prime Big Deal Days Is Expected in Early October: The 12-Week Countdown Starts Now

The autumn Prime event opens Q4, and 12 weeks out is now. The week-by-week countdown for UK brands.

Cost savings22 July 2026

Fee Forensics: The Money Amazon Owes You (and How to Get It Back)

Mismeasured tiers, lost stock, unreimbursed returns: the systematic audit that recovers money from FBA accounts.

Data21 July 2026

Brand Analytics Deep Cuts: The Free Data Almost Nobody Opens

Search Query Performance, Market Basket, Repeat Purchase: the free Brand Analytics reports that should be driving decisions.

Trends20 July 2026

TikTok Shop vs Amazon UK: Where Demand Is Made and Where It Converts

TikTok Shop makes demand; Amazon converts and compounds it. How UK brands should run the two as one system.

Europe19 July 2026

Launching into Germany: The UK Brand's Playbook for Amazon Europe

Germany first: the UK brand's playbook for Amazon Europe, from VAT and EPR groundwork to per-marketplace Vine.

Operations18 July 2026

Stock Discipline: Your December Stockout Is Being Decided This Month

Q4 stockouts are made in July. The weeks-of-cover maths and ordering discipline that protect your December.

Listings17 July 2026

Titles That Rank in 2026: Experiments, Not Guesswork

Titles now serve a scrolling human, a ranking algorithm and an AI reader at once. The 2026 method, proven by experiment.

Strategy16 July 2026

Vendor vs Seller in 2026: An Honest Answer for UK Brands

Vendor Central or Seller Central in 2026? The control, margin and data trade-offs, answered honestly for UK brands.

Fees15 July 2026

Amazon's 1.5% Fuel Surcharge: Small Number, Real Money

The 1.5% surcharge on FBA fulfilment fees rounds to pennies per unit. Multiplied by annual volume, it doesn't.

Case study14 July 2026

Profit ×11: Anatomy of a Profit-First Amazon Scale-Up

Weekly profit up eleven times over, margin nearly doubled. The full Qualkem story.

Reviews13 July 2026

Reviews Without Rule-Breaking: Building Compliant Velocity in 2026

Review count is the licence to charge, and shortcuts lose accounts. The compliant review machine, piece by piece.

Creative12 July 2026

Main Image CTR: Winning the Search Grid Before Anyone Reads a Word

The buying decision starts in the search grid, where your main image gets a fraction of a second. How winners are built and proven.

Strategy11 July 2026

Why Premium Brands Lose on Amazon UK, and How to Defend a £30+ Price

Premium products fail on Amazon when they fight value brands on the wrong terms. How to defend a £30+ price point.

PPC10 July 2026

The Kill List: How to Find the Ad Spend That Never Sells Anything

Most accounts quietly fund hundreds of search terms that have never produced a single sale. How to build the kill list.

Retention9 July 2026

Subscribe & Save in 2026: The Cheapest Growth Most Brands Ignore

S&S turns one sale into a recurring order line, and the economics embarrass most acquisition spend. How to work it properly.

Search8 July 2026

Ingredient Search: Your Customers Aren't Looking for Your Brand

Shoppers search creatine, collagen and niacinamide, not brand names. How to win ingredient-led search on Amazon UK.

Blended ACoS Is Where Dying Products Hide: The Case for Per-ASIN TACoS

Account averages hide failing products inside healthy numbers. Why per-ASIN TACoS is the only ad metric that maps to money.

Trends6 July 2026

Rufus, Alexa and AI Search: Optimising Listings When the Shopper Is a Robot

Amazon's AI shopping layer now mediates a growing share of discovery. How to optimise listings for a robot that reads like a human.

UK updates5 July 2026

UK EPR Fees Are Now on Your P&L: What Amazon Brands Must Know for Year 2

EPR is now a real invoice, and Year 2's modulated rates punish hard-to-recycle packaging. The Amazon seller's guide.

Cost savings4 July 2026

Pouches vs Bottles: The Packaging Switch That Saves You Four Times Over

Moving from bottles to pouches cuts your costs in four places at once: FBA fees, storage, EPR and packaging tax. The full maths.

Fees3 July 2026

Amazon's 2026 UK Fee Changes: The Real Winners and Losers

An average £0.15 per unit cut, then a 1.5% fuel surcharge. Six months into the 2026 fee structure, who actually won?

Prime Day2 July 2026

The Post-Prime Day Playbook: 10 Jobs Worth More Than the Event Itself

Ten jobs for the fortnight after Prime Day that are worth more than the event itself. In priority order.

Prime Day1 July 2026

Prime Day 2026: What Four Days in June Just Told Us About Amazon UK

The first June Prime Day in history just finished. What the date move and the four-day format mean for UK brands.